Urnik - Success Story

Nayantara leads India’s ethnic fashion collection
Nayantara experienced exceptional growth, with search volume increasing by 274% overall and brand-specific searches surging 273%.Organic growth reached 251%, while direct website traffic rose 267%. Campaigns resulted in a 305% boost in first-time buyers. These impressive metrics showcase Digital Edge 360’s marketing expertise in driving engagement, visibility, and customer acquisition.
Case Study
Growth in 1st time users
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Increase in Direct growth
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Scaled ads spends on Google with minimum ROAS
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Increase in Organic & Direct growth
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Growth in All search volume & Brand search volume
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About The Brand

Nayantara, an exclusive online platform founded by Poonam Ahlawat, is dedicated to celebrating women’s ethnic fashion. With a passion for tradition and craftsmanship, she curates premium sarees that embody elegance, quality, and cultural heritage. Catering to diverse ethnic collections, Nayantara offers exquisite designs for every occasion. Through her vision, the brand blends timeless artistry with modern style, making it a trusted name in ethnic fashion for women across India.

Challenge

Nayantara's journey faced significant challenges in the highly competitive fashion market. When they approached us, their online presence was minimal, hindering their branding and marketing efforts. By leveraging targeted SEO strategies, we improved their website’s search rankings, driving organic traffic. Additionally, strategic PPC & performance marketing campaigns were implemented to boost immediate visibility and attract potential buyers - this immediately enhanced their ROI.

Approach

Nayantara established itself as a top ethnic fashion brand with a stunning website.

Improved targeted campaigns on Meta and Google Ads, boosting sales.
Improved targeted campaigns on Meta and Google Ads, boosting sales.
Enhanced videography and photography elevated Nayantara’s visual appeal.
Strategic communication and cohesive efforts led to impressive results for Nayantara.
Strategic communication and cohesive efforts led to impressive results for Nayantara.
increase in search volume
0 %
surge in brand-specific searches
0 %
significant organic growth
0 %
rise in direct website traffic
0 %
growth in first-time buyers
0 %

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