The Lighter Side is a culinary destination offering a vast selection of international cuisine that caters to a variety of tastes. The café is designed to provide not only a delightful dining experience but also a cozy, aesthetically pleasing environment for friends, families, and solo visitors. With an emphasis on quality ingredients and expertly crafted dishes, The Lighter Side has earned a reputation for delivering delicious food with a touch of global flair. Through consistent, high-quality content management and strategic posting.
When The Lighter Side first opened its doors, the café faced the challenge of attracting a steady stream of customers. Despite offering a remarkable menu with international flavors, their digital presence was lacking, and their food wasn’t being showcased to its full potential. With engaging photos or videos that captured the essence of their dishes, the café finally showed its competitive market. The brand with the help of Digital Edge 360 Videography crew finally showcased high-quality content to highlight the visual appeal of their menu, paired with a strong social media strategy to reach a much larger audience leading to growth in their revenue.
A highly planned and structured approach for shoot of their main food items.
Enhancing the cafes visual appeal by posting high quality images on their Google Business Profile.
