The Lighter Side – A Global Culinary Experience in the Heart of Kolkata

The Lighter Side – Local Cafe offering Global Cuisine
The Lighter Side is an exclusive café in Kolkata, offering a unique dining experience with a diverse and expansive international menu. Known for its warm ambiance and exceptional food, the café has quickly become a favorite among locals and visitors alike. From gourmet coffees to global delicacies, The Lighter Side brings a fusion of flavors to the city. However, despite the café’s exceptional offerings, they were struggling to attract a consistent flow of customers and gain the visibility they needed. That was until they partnered with Digital Edge 360 with a photography and videography team for a complete visual transformation of their menu and a strategic approach to their social media presence.
Case Study
Increase in Footfall: After the photoshoot and videography of their menu
0 %
increase in repeat visits
0 %
Growth in Social Media Engagement
0 %
Growth in Online Orders
0 %
increase in business revenue
0 %

About The Brand

The Lighter Side is a culinary destination offering a vast selection of international cuisine that caters to a variety of tastes. The café is designed to provide not only a delightful dining experience but also a cozy, aesthetically pleasing environment for friends, families, and solo visitors. With an emphasis on quality ingredients and expertly crafted dishes, The Lighter Side has earned a reputation for delivering delicious food with a touch of global flair. Through consistent, high-quality content management and strategic posting.

Challenge

When The Lighter Side first opened its doors, the café faced the challenge of attracting a steady stream of customers. Despite offering a remarkable menu with international flavors, their digital presence was lacking, and their food wasn’t being showcased to its full potential. With engaging photos or videos that captured the essence of their dishes, the café finally showed its competitive market. The brand with the help of Digital Edge 360 Videography crew finally showcased high-quality content to highlight the visual appeal of their menu, paired with a strong social media strategy to reach a much larger audience leading to growth in their revenue.

Approach

A highly planned and structured approach for shoot of their main food items.

Witnessed a 400% growth in social media engagement, with customers actively interacting with their posts.
Witnessed a 400% growth in social media engagement, with customers actively interacting with their posts.

Enhancing the cafes visual appeal by posting high quality images on their Google Business Profile.

High quality output with world class video reels attracting more footfalls.
High quality output with world class video reels attracting more footfalls.
Increase in Footfall: After the photoshoot and videography of their menu
0 %
increase in repeat visits
0 %
Growth in Social Media Engagement:
0 %
Growth in Online Orders
0 %
increase in business revenue
0 %