Social Media Optimization – 5 Best Practices to Follow – (Part One)

What do you mean by social media optimization? Is it the same as social media marketing? Have you already planned your online marketing strategy, keeping in mind the strengths of social media?

Although SMO services seem like a tranche, it’s pretty interesting once you hold a grip on them. See, it’s really important to understand that social media marketing services are pretty much different from social media optimization services. 

SMO services direct targeted customers to your company’s websites through social media platforms since your website has comparatively more information. 

  • By adding social widgets and badges. 
  • By installing social sharing buttons. 
  • By starting social interactions. 
  • By writing and creating shareable content regularly. 
  • By optimizing social media profiles with the right information. 

Talking about SMM, it is a long-term process where the focus is more on posting brand updates, social media ads, social media customer services, and all other branding activities. 

Having said about SMO strategy plans and all, it also requires the usage of social media tools. As a marketer, your business can be bombarded with many options of SMO tools. However, at Digital Edge 360°, we only suggest as well as use those with maximum benefits, both free and paid. Even in our digital marketing consultation session, we discuss the best-in-use tools which have been proven better by other ace marketers worldwide. 

What are the best practices for Social Media Optimization? 

Okay, here’s the thing, and it really is the truth one needs to follow before proceeding further: There is NO “one magical way” to achieve social media optimization tactics. But, if you are an expert, social media optimization services allow your brand to shine in the crowd. 

If not, why do you think Social media optimization would get you the right followers, subscribers, and real conversions? 

But, hey wait! 

Is that all? That’s the only formula? Nothing else? 

Well, no. That’s not it. And here are 5 best practices you can follow to step up your game. 

What are the best practices for Social Media Optimization? 

  1. Reflect Your Brand Personality

Okay. So everybody has a social media account, that’s for sure. Or else there won’t be 4.55 billion active mobile phones using social media every day. 

Since social media is a chic reflection of yours, why not reflect the same for your brand to influence others? 

Guess that’s what ace marketers are up to. Their original ideas and creativity help new brands spruce up their business. You can also try adding your uniqueness. Now that doesn’t mean you can’t take references from top rankers. 

However, create your own brand voice that generates emotions and boosts customer responses from your social media users. Just how you maintain your personality in your own profile, similar is the case with your business profile. 

Really, keep it as simple, natural, and aesthetic as your users would love. 

  1. Hashtags create wonders

So, why do you think you get to see those extra highlighted hashtags at the end of captions? Perhaps, you noticed one right when you scrolled down your friend’s recent photo before coming across this blog. 

So, to your surprise, those hashtags are there for a reason. 

In SMO services, it is the hashtags that help other users find you. Hashtags that are trending depending upon the social media platforms, help create user engagement. Of course, the hashtags need to be relevant to generate the interest of users. 

Also, if you are into content writing, you might want to know that using hashtags is actually a part of your high-intent keywords. 

  1. Tag your favorites

When do you tag your friends? Rather, what was the last post you tagged your homie on Instagram? 

Marketers too, apply this trick when they have something interesting to post or update. Start creating interesting posts and target people you believe can make a change in bringing your brand forward. 

Start tagging people on different social media platforms such as Twitter, Facebook, Instagram, and LinkedIn (most powerful) and get them to talk about your content. Remember to tag them only in specific posts that matter. Tagging your users in every post will make you look like a wannabe. That way, you can always initiate a conversation with powerful audiences. 

  1. Right Images Attract Right Audiences

Imagine some high ticket-size client visiting your social profile and finding out the minimal number of post updates. Or worse, your images look terrible because of size issues, quality issues, professionalism issues, etc. 

So, all you need is for your images to be consistent and of high resolution. You also need to take care of image sizes as cropped images might have no impact on your viewers, ultimately affecting your brand recognition. 

  1. Shareable Social Media Plugins to the website

The more you share your posts on the various platforms you are present on, the better it gets to attract your customers. 

Okay, we get it. Now what? 

Since most of the users have their social media accounts running smoothly, the social media icons on your websites will help them share your content with a simple click. That way, you can collect insights into what your customers say or share about you. 

Social Media Optimization services are offered by many but the real ones know the right structure that can build your business. Get in touch with influencers and the right targeted audiences. 

We will be back with the second part of this blog post soon. Hopefully, we could utilize your time with some gains and no losses. 

Till then, you can explore the services of Digital Edge 360° and jot down your needs. We can assist you with real digital marketing consultation strategies that can offer you a great competitive edge in the market. 


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