Royal Enfield- The Indo British legend

Royal Enfield is India’s No.1 retro and adventure motorcycle company
Royal Enfield in the Kolkata region across their dealership got an unprecedented growth in showroom footfall of 250%. Their sales figure across dealerships in Kolkata and neighbouring regions grew by 60% in a single quarter. These impressive statistics is a testimony to DigitalEdge 360’s Videography & Photography teams quality content on showroom video reels including delivery reels and their bike accessories and merchandise.
Statistic Section
growth in showroom footfall
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growth in vehicle sales
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growth in merchandise sales
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growth in brand visibility
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growth in business revenue for all dealerships
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About The Brand

Royal Enfield is renowned for its iconic, timeless design and robust build quality. It offers a unique riding experience with its thumping engines, blending vintage charm with modern reliability, making it a beloved brand among motorcycle enthusiasts worldwide. Its motorcycles offer a distinctive, rugged character, combining power, reliability, and a sense of adventure. The brand's strong community and iconic designs inspire riders globally.

Challenge

The Royal Enfield dealerships across the Kolkata region and sub area were finding it very difficult to get decent footfalls. Low turn out at their sales outlet resulted in less taste rides, product interactions of potential customers. Digital Edge 360 was appointed in order to provide the dealerships of Royal Enfield in Kolkata with high quality video and photo content to post on their social media handles to boost customer traffic at the dealerships. The talented branding team of DE360 did not disappoint on this front and provided high quality video and photos of the showrooms and products resulting in huge success.

Approach

Royal Enfield dealers got steady increase of footfalls

There were more test rides of their products 

There were more test rides of their products
Better photo and video on their social media elevated brand recall and reach
Strategic communication with the help of better video content resulted in more sales
Strategic communication with the help of better video content resulted in more sales
growth in showroom footfall
0 %
growth in vehicle sales
0 %
growth in merchandise sales
0 %
growth in brand visibility
0 %
growth in business revenue for all dealerships
0 %