Roughells is a contemporary shirt brand that blends simplicity with style, offering breathable, excellent fabrics for the modern man. Designed for comfort and cozy elegance, Roughells caters to those who appreciate fashion without compromise. With a focus on versatility, their shirts seamlessly transition from casual to formal wear, making them a wardrobe essential for every occasion.
Roughells faced several challenges that hindered their growth in the competitive fashion market. Despite offering high-quality shirts, they struggled with brand visibility, low online engagement, and inconsistent sales. Their digital marketing strategies lacked precision, leading to poor audience reach and conversion rates. To overcome these hurdles, they partnered with Digital Edge 360, seeking expert solutions in brand positioning, social media marketing, and e-commerce optimization to drive growth.
