OmniAstra- Success Story

Omni Astra leads India’s luxury eyewear distribution
Omni Astra experienced exceptional growth, with overall search volume increasing by 286% and brand-specific searches surging by 295%. Organic growth reached 262%, while direct website traffic rose by 278%. Strategic campaigns delivered a 318% increase in first-time retailer enquiries and partner conversions. These impressive metrics highlight Digital Edge 360’s expertise in driving visibility, engagement, and business growth for premium luxury distribution brands.
Case Study
Growth in 1st time users
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Increase in Direct growth
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Scaled ads spends on Google with minimum ROAS
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Increase in Organic & Direct growth
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Growth in All search volume & Brand search volume
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About The Brand

Omni Astra, a leading luxury eyewear distribution company in India, is dedicated to bringing the world’s finest eyewear brands to the Indian market. With a strong focus on authenticity, craftsmanship, and premium quality, the company curates an exclusive portfolio of globally renowned sunglasses and optical brands. Catering to an extensive network of retailers nationwide, Omni Astra delivers sophisticated designs and superior products that reflect global luxury standards. Driven by a commitment to excellence, the brand seamlessly blends international heritage with modern retail expertise, establishing Omni Astra as a trusted leader in India’s luxury eyewear industry.

Challenge

Omni Astra operates in a highly competitive luxury eyewear market, where strong digital visibility is essential for brand leadership. When they partnered with us, their online presence required strategic strengthening to support brand discovery and trade engagement. Through focused SEO initiatives, we enhanced search visibility and improved organic reach across key markets. In parallel, targeted PPC and performance marketing campaigns were deployed to increase immediate visibility and generate qualified retailer enquiries—resulting in improved engagement, stronger brand recall, and measurable ROI.

Approach

Omni Astra established itself as a leading luxury eyewear distributor with a refined, high-impact website.
Improved targeted campaigns on Meta and Google Ads, boosting sales.

Improved targeted campaigns on Meta and Google Ads, boosting sales.

Enhanced videography and photography elevated OmniAstra’s visual appeal.

Strategic communication and cohesive efforts led to impressive results for OmniAstra.

Strategic communication and cohesive efforts led to impressive results for OmniAstra.

increase in search volume
0 %
surge in brand-specific searches
0 %
significant organic growth
0 %
rise in direct website traffic
0 %
growth in first-time buyers
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