Nayantara, an exclusive online platform founded by Poonam Ahlawat, is dedicated to celebrating women’s ethnic fashion. With a passion for tradition and craftsmanship, she curates premium sarees that embody elegance, quality, and cultural heritage. Catering to diverse ethnic collections, Nayantara offers exquisite designs for every occasion. Through her vision, the brand blends timeless artistry with modern style, making it a trusted name in ethnic fashion for women across India.
Nayantara's journey faced significant challenges in the highly competitive fashion market. When they approached us, their online presence was minimal, hindering their branding and marketing efforts. By leveraging targeted SEO strategies, we improved their website’s search rankings, driving organic traffic. Additionally, strategic PPC & performance marketing campaigns were implemented to boost immediate visibility and attract potential buyers - this immediately enhanced their ROI.
Strategized the website structure to effectively showcase the brand’s stunning vision
Designed an intuitive, visually appealing, and user-friendly interface for seamless navigation
Designed an intuitive, visually appealing, and user-friendly interface for seamless navigation
Implemented the planned design and features, ensuring alignment
Built a fully functional website, integrating content, visuals, and technology to enhance user engagement
Built a fully functional website, integrating content, visuals, and technology to enhance user engagement
