IMU – Digital Edge 360

I M U

IMU (Indian Maritime University) is a premier maritime university in India offering education and training in the maritime field.

Indian Maritime University – The Gateway to Maritime Excellence

IMU boasts an impressive placement rate of 70%, one of the best in India, reflecting its strong industry connections and the employability of its graduates. The Kolkata campus is equipped with modern classrooms, a well-stocked library, computer laboratories, an auditorium with a seating capacity of 1,000, and model-making workshops, providing a conducive environment for learning and researh. IMU Kolkata offers residential facilities with hostels for both boys and girls, complete with study rooms, messes, and recreational areas, ensuring a holistic living and learning experience.

viewership from all IMU Campus for the passing of parade ceremony 2024

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viewership of their Live Streaming of the entire ceremony

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growth in interaction and messages by students during the streaming

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boost in brand visibility through Social Media Posts.

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improvement in overall viewership on their Youtube channel

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About the Brand

Indian Maritime University is renowned for its commitment to excellence in maritime education and research. With a focus on discipline, dedication, and integrity, IMU offers a unique learning experience that blends theoretical knowledge with practical skills, preparing students for successful careers in the maritime industry. The university's strong industry ties and comprehensive programs make it a preferred choice for aspiring maritime professionals.

Challenge

The IMU Kolkata campus faced the challenge of streaming live videos of their annual Passing of Parade ceremony. The streaming and capturing of Drone footage of this grand event was extremely crucial as the Governer of West Bengal was also present during the special event. The talented branding team of DE360 provided a high quality Live Streaming of Drone footage and video and photos of the complete ceremony with utmost precision and delivered exceeded expectations results.