IBT Behala - Success Story

Premier coaching institute for competitive exam success.
IBT Behala, a leading competitive exam coaching institute, partnered with Digital Edge 360 to enhance its digital presence, attract more students, and establish itself as a top choice for exam preparation. Through targeted digital marketing strategies, the institute saw significant growth in student inquiries, engagement, and admissions, ensuring a strong market position.
Case Study
Increase in Student Inquiries
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Rise in Social Media Engagement
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Increase in Student Admissions
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Growth in Website Traffic
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Reduction in Cost Per Lead (CPL)
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About The Brand

IBT Behala is a well-known coaching institute that prepares students for government exams such as banking, SSC, railways, and other competitive tests. With expert faculty, structured courses, and a proven track record of success, IBT Behala has helped thousands of aspirants achieve their career goals. The institute focuses on delivering quality education, personalized guidance, and result-oriented training to ensure that students excel in their exams with confidence.

Challenge

Despite its strong curriculum and faculty, IBT Behala struggled with generating quality leads and reaching a wider audience. Heavy reliance on offline promotions limited its ability to attract students digitally. Additionally, high competition from other coaching institutes made it difficult to differentiate. The institute needed a data-driven digital marketing strategy to boost visibility, increase student enrollment, and build trust among aspirants seeking quality coaching.

Approach

Targeted Paid Campaigns: Ran Facebook and Google Ads to attract high-intent students.
SEO & Content Marketing: Optimized website with exam-related blogs and ranking keywords.
SEO & Content Marketing: Optimized website with exam-related blogs and ranking keywords.

Social Media Strategy: Created engaging videos, success stories, and student testimonials.

Lead Nurturing & Retargeting: Implemented WhatsApp, email, and call-based follow-ups for conversions.
Lead Nurturing & Retargeting: Implemented WhatsApp, email, and call-based follow-ups for conversions.
Increase in Student Inquiries
0 %
Growth in Website Traffic
0 %
Rise in Social Media Engagement
0 %
Increase in Student Admissions
0 %
Reduction in Cost Per Lead (CPL)
0 %