Ducati Kolkata - Success Story

Premium superbikes redefining speed, performance, and luxury.
Ducati Kolkata, the official dealership of the iconic Italian superbike brand, partnered with Digital Edge 360 to amplify its digital presence, attract high-intent buyers, and boost showroom footfall. Through a strategic mix of social media engagement, performance marketing, and lead nurturing, the dealership experienced remarkable growth in brand awareness and sales inquiries.
Case Study
Increase in Social Media Engagement
0 %
Rise in Walk-In Inquiries
0 %
Higher Conversion Rate from Social Media Leads
0 %
Growth in Test Ride Bookings
0 %
Increase in Ducati Club Memberships
0 %

About The Brand

Ducati Kolkata is the exclusive dealership offering Ducati’s iconic superbikes to passionate riders. Known for high-performance motorcycles, cutting-edge technology, and Italian craftsmanship, Ducati is a dream brand for biking enthusiasts. The dealership provides personalized consultations, test rides, and premium customer service, ensuring an exceptional ownership experience. With a growing biking community, Ducati Kolkata aims to connect with riders who crave adrenaline, style, and performance on the road.

Challenge

Despite Ducati’s global reputation, the Kolkata dealership faced challenges in reaching potential buyers digitally. The luxury superbike segment is niche, requiring a highly targeted marketing approach. Limited awareness, high competition from other premium brands, and the need for an engaged biking community made lead generation difficult. Without a website or Google Ads, Ducati Kolkata needed a powerful social media and influencer-driven strategy to attract and convert high-value customers.

Approach

Influencer & Community Marketing: Partnered with biking influencers and Ducati riders to showcase experiences.

Social Media Storytelling: Created engaging content, including reels, rider testimonials, and bike showcases.

Social Media Storytelling: Created engaging content, including reels, rider testimonials, and bike showcases.

Experiential Marketing Events: Hosted ride meets, Ducati track days, and launch events to attract enthusiasts.

Personalized Lead Nurturing: Engaged prospects via WhatsApp, direct messaging, and premium consultations.

Personalized Lead Nurturing: Engaged prospects via WhatsApp, direct messaging, and premium consultations

Increase in Social Media Engagement
0 %
Growth in Test Ride Bookings
0 %
Rise in Walk-In Inquiries
0 %
Increase in Ducati Club Memberships
0 %
Higher Conversion Rate from Social Media Leads
0 %