Direct-to-Consumer Performance Growth
Ayurveda-inspired, dermatologically tested skincare for face, eyes, and feet.
Sree Vedics, the Jupiter-branded skincare line from Jupiter Pharmaceutical Ltd, partnered with Digital Edge 360 to turn its Shopify store into a scalable direct-to-consumer sales channel for its flagship Face Serum, Under Eye Cream, and Foot Care Cream. The campaign focused on driving purchase volume at a controlled cost per acquisition while building the kind of reach that keeps future retargeting pools full.
Clinical Skincare. D2C Scale.
Sree Vedics formulates its skincare around Liposomal Glutathione and a mix of botanical actives, positioned as a clinically-minded, dermatologically tested alternative to conventional cosmetic skincare. The catalog is small and focused — Face Serum, Under Eye Cream, and Foot Care Cream — which makes each product easy to explain but also means the brand depends heavily on strong per-product conversion rather than basket-building across dozens of SKUs.
High-Consideration Category & Acquisition Efficiency
A glutathione-based serum and a medicated foot cream are not impulse purchases — buyers want to understand the ingredient story before they pay, and that consideration phase tends to push cost-per-acquisition higher than it would be for a simpler beauty product. With a compact catalog and a category (skin-brightening, under-eye, foot care) that's crowded with both legacy pharma brands and D2C challengers, Sree Vedics needed a paid media approach that could put the product in front of a genuinely interested audience at scale, without letting acquisition costs drift upward as spend increased.
- Glutathione and medicated skincare require ingredient education before purchase
- Compact 3-SKU catalog limits immediate basket-building opportunities
- Crowded market with legacy pharma brands and beauty D2C competitors
- Need to scale reach (2.1M+) while holding Cost Per Purchase at ₹277.89
- Avoid CPA inflation as ad budget and delivery volume increase
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Purchase-optimized campaign structure: Ran conversion campaigns optimized directly for website purchases rather than top-of-funnel engagement, so Meta's algorithm learned against the actual buying signal from day one.
Reach-efficient delivery at scale: Prioritized broad, purchase-intent audiences that kept CPM low even as reach climbed past two million, rather than narrowing into small interest sets that inflate delivery cost.
Ingredient-led creative testing: Used the glutathione and botanical-extract story as the core creative hook, since the FAQ-heavy content on the site suggested buyers respond to ingredient explanation more than generic beauty claims.
Sree Vedics Case Study