Performance Ads & Organic Search Growth
Affordable, statement-making fashion jewellery, built for a digital-first audience.
Peach Tassels, a Kolkata-based fashion jewellery brand known for its earrings, necklaces, bangles and bridal-adjacent collections like RANGRITI, partnered with Digital Edge 360 to convert its social following into a measurable sales engine. The engagement combined tightly managed Meta ad spend with a dedicated SEO push, resulting in sharp gains in paid efficiency and organic discoverability.
Statement Jewellery. Digital Scale.
Peach Tassels sells fashion-forward, wallet-friendly jewellery — from Kundan and AD stone pieces to modern basics and occasion-wear sets — through its own Shopify storefront and a strong Instagram presence. The brand's positioning sits between traditional Indian jewellery aesthetics and everyday, contemporary wearability, giving it a wide audience across both festive and daily-wear shoppers.
Paid Efficiency & Search Discoverability
Peach Tassels had built a loyal social following and a catalog that photographed well, but that attention wasn't converting into predictable, cost-efficient revenue. Ad spend was going out without a tight enough targeting structure to control cost-per-result, and the website itself was invisible on search — a brand that people already knew from Instagram had almost no footprint when the same people searched Google. The task was to fix both sides at once: make paid spend work harder, and give the site an organic acquisition channel that didn't depend on ad budget at all.
- Translating social following into predictable website revenue
- Controlling CPM and Cost Per Result across paid campaigns
- Building organic Google search visibility for non-branded jewellery terms
- Capturing high-intent shoppers via direct WhatsApp messaging
- Scaling RANGRITI and core collection lines efficiently
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Campaign Budget Optimization (CBO) Restructuring: Consolidated ad sets under CBO for the core Purchase campaign, letting Meta's delivery engine shift spend toward the best-performing audiences in real time.
Collection-Specific Creative & Targeting: Built a dedicated RANGRITI Sales campaign around that product line's own audience and creative, instead of folding it into a generic catalog campaign.
WhatsApp-Led Conversion for High-Intent Traffic: Ran a Messaging Conversations campaign (WP Sales 1099) to move interested shoppers straight into a WhatsApp conversation, resolving pricing and sizing questions without losing leads.
Low-Cost Top-of-Funnel Growth: Used a Followers/Traffic campaign to drive Instagram profile visits cheaply (₹1.05/visit), feeding retargeting pools used by sales campaigns.
Technical & Content SEO Foundation: Cleaned up on-page structure, expanded category/product content, and built out keyword coverage across collection pages (Kundan, AD, bangles, earrings).
Peach Tassels Case Study