Chris Louis is a high-end Australian brand known for its premium leather bags, combining elegance, durability, and functionality. Designed for professionals and trendsetters, the brand offers a collection of sophisticated bags that blend timeless craftsmanship with contemporary aesthetics. With a strong emphasis on quality and style, Chris Louis caters to individuals seeking luxurious, long-lasting accessories that complement their lifestyle, whether for work, travel, or everyday use.
Despite its superior craftsmanship, Chris Louis faced challenges in scaling its online sales and reaching international customers. High competition in the luxury leather goods market made brand differentiation difficult. The brand also struggled with low social media engagement and customer retention. Without a strong digital marketing strategy, it needed a refined approach to increase brand awareness, attract high-value customers, and convert online visitors into loyal buyers.
