Chappan Bhog - Success Story

Premium makhana and snacks with authentic taste and quality.
Chappan Bhog, a leading brand in premium makhana and snacks, collaborated with Digital Edge 360 to enhance its online presence, drive sales, and establish itself as a household name. By leveraging targeted digital marketing strategies, the brand achieved remarkable growth in e-commerce sales, customer engagement, and brand recognition across digital platforms.
Case Study
Increase in E-commerce Sales
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Rise in Social Media Engagement
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Reduction in Customer Acquisition Cost (CAC)
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Growth in Website Traffic
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Increase in Repeat Customers
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About The Brand

Chappan Bhog specializes in high-quality makhana and traditional snacks, offering a perfect blend of taste and nutrition. Known for its premium ingredients and unique flavors, the brand caters to health-conscious consumers looking for guilt-free snacking options. With a commitment to purity and innovation, Chappan Bhog has become a trusted choice for those seeking delicious and wholesome snack alternatives in India and beyond.

Challenge

Despite having a great product, Chappan Bhog struggled with low digital visibility and direct consumer engagement. The brand heavily relied on offline sales, missing out on the growing online market. Additionally, high competition in the snack industry made it difficult to stand out. Chappan Bhog needed a strategic digital approach to increase brand awareness, drive online sales, and build a strong consumer community.

Approach

Influencer & Community Marketing: Partnered with food bloggers and fitness influencers to boost credibility.
E-commerce Optimization: Enhanced website UI/UX and implemented a seamless checkout process.
E-commerce Optimization: Enhanced website UI/UX and implemented a seamless checkout process.
Targeted Paid Campaigns: Ran strategic Facebook, Instagram, and Google ads for high-intent buyers.
Loyalty & Retargeting Strategies: Engaged existing customers with offers, email marketing, and WhatsApp campaigns.
Loyalty & Retargeting Strategies: Engaged existing customers with offers, email marketing, and WhatsApp campaigns.
Increase in Website Traffic
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Growth in Lead Generation
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Boost in Social Media Engagement
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Increase in Consultation Bookings
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Reduction in Cost Per Lead (CPL)
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