Professional Photography & Shopify: The Two Pillars of Your Online Business!
Professional photography lends a visual edge to the brand. If your business is running an e-commerce store, then professional photography is something you cannot skip at all costs. Now, in the beginning, when you have just started out, you may try your hand at photography but to scale up you have to level up. In this blog, we shall go over all the ways getting professional photography in Kolkata for your e-commerce store on Shopify can be a game changer. In a nutshell: How Professional Photography in Kolkata Can Help Your Shopify Store? Has a better impression on the minds of customers As mentioned right at the beginning of the blog, during Shopify store development a set of professional photographs lends a visual edge to the brand. High-quality photos look great and have a long-lasting impression on the minds of people. Whereas, blurry images, not well-lit, no adequate props have a bad impression. Images like these do not impress the shoppers and they may abandon your site, midway. Offers a better view of the product Many Shopify sellers now embrace professional or Corporate photography in Kolkata While shopping all customers want a better view of what they are paying for. They are interested in viewing the product from different angles. Professional photography is the best way to about it. Encourages people to come back to the cart Shopify store development is done to get more sales. For this, the visitors must be encouraged to return to the cart and check out. Apart from an effective pricing policy, it is also important that you have a great set of photos on the website. Needless to mention, to get great photography done one has to get in touch with photographers who have the right industry experience and advanced photography equipment. Digital Edge 360 offers full-circle videography and photography in Kolkata along with other services like shopify store development and mobile application development. The team is enthusiastic about helping out small and medium-sized businesses aspiring to leave a mark.
How Corporate Videos Can Help You Grow Your Business?
If you are confused about how corporate videos can change your business, this blog is for you. Keep reading to learn about some major aspects of corporate videos. Let’s begin: What are Corporate Videos? Corporate video or corporate videography is a form of commercial communication that takes place through video content format. Generally, a corporate video is directed towards a target audience with a specific aim to achieve. This could range from launch to engagement, from brand awareness to strengthening public relations. As of 2023, videography in Kolkata is being used by many small and medium-sized enterprises. Making the best use of corporate videos is now easier due to the availability of better videography equipment and social platforms for the distribution of such videos. In the section below, we shall find out how corporate videos can help small and medium-sized businesses or even start-ups. In a nutshell: How can it help your business? Creative video design helps in brand image and brand awareness Corporate videos are a projection of the company and the services or products it sells. Video tends to have a longer impression in the minds of customers. Along with other tools if brand awareness and brand image, effective use of videos has a long-lasting effect. A video plan enables potential customers to discover you on search engines You may have noticed, that search engines on SERP offer both video and text-based results. This is to improve the user experience. Hence, videography for Kolkata–based enterprises could result in a better click-through rate on search engine results. Videography in Kolkata has been fostering better engagement Your potential customers are more likely to share a small informative video than a long blog. Corporate videos are professionally made. Hence, it is made with a certain end in mind. For example, if your aim is higher engagement, corporate videos are a good strategy to employ here. The use of visuals is important for ads and marketing campaigns. The best way to go about it is to create corporate videos. As you may have learned by now, corporate videos are not about shooting a high-quality videos, though that’s the very foundation. It is more about creating videos strategically so that your business experiences growth. Hence, get in touch with an expert to have the best corporate videos done for you!
