Success Story
Authentic Indian Handloom Sarees, Ethnic Apparel & Artisan Weaves
Sakshi Handloom is a celebrated ethnic fashion brand specializing in authentic Indian handloom sarees, handcrafted dupattas, and heritage weaves. Partnered with Digital Edge 360, Sakshi Handloom scaled its nationwide e-commerce reach through targeted Meta & Google performance marketing funnels, driving high-ROAS sales and customer loyalty.
Sakshi Handloom celebrates the rich legacy of traditional Indian weaving. Sourcing directly from master weavers across Varanasi, Chanderi, and Kanchipuram, Sakshi Handloom brings hand-spun silk, linen, and cotton sarees to contemporary women who value authentic heritage apparel.
Standing Out in a Competitive Market
Scaling online customer acquisition and ROAS across competitive ethnic fashion markets while preserving brand authenticity and showcasing the intricate weave details on high-conversion digital ad creative.
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Heritage Storytelling Ads: Created video and carousel ad creatives highlighting loom weaving processes and fabric textures.
High-ROAS Ad Targeting: Built lookalike and interest-based audience campaigns across Meta & Google Ads platforms.
Conversion Rate Optimization: Streamlined product collection navigation and mobile checkout for instant cart additions.
Automated Retargeting & Retention: Deployed WhatsApp & email abandoned cart recovery flows to maximize lifetime customer value.
Sakshi Handloom Case Study