Royal Enfield - The Indo British Legend
Royal Enfield is India’s No.1 retro and adventure motorcycle company
Royal Enfield in the Kolkata region across their dealership got an unprecedented growth in showroom footfall of 250%. Their sales figure across dealerships in Kolkata and neighbouring regions grew by 60% in a single quarter. These impressive statistics is a testimony to DigitalEdge 360’s Videography & Photography teams quality content on showroom video reels including delivery reels and their bike accessories and merchandise.
Royal Enfield is renowned for its iconic, timeless design and robust build quality. It offers a unique riding experience with its thumping engines, blending vintage charm with modern reliability, making it a beloved brand among motorcycle enthusiasts worldwide. Its motorcycles offer a distinctive, rugged character, combining power, reliability, and a sense of adventure. The brand's strong community and iconic designs inspire riders globally.
Standing Out in a Competitive Market
The Royal Enfield dealerships across the Kolkata region and sub area were finding it very difficult to get decent footfalls. Low turn out at their sales outlet resulted in less taste rides, product interactions of potential customers. Digital Edge 360 was appointed in order to provide the dealerships of Royal Enfield in Kolkata with high quality video and photo content to post on their social media handles to boost customer traffic at the dealerships. The talented branding team of DE360 did not disappoint on this front and provided high quality video and photos of the showrooms and products resulting in huge success.
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Royal Enfield dealers got steady increase of footfalls
There were more test rides of their products
Better photo and video on their social media elevated brand recall and reach
Strategic communication with the help of better video content resulted in more sales
Royal Enfield Case Study