Success Story
Built for the Bold, Designed for Comfort
Roughells, a brand redefining effortless style, crafts shirts that blend comfort with sophistication. Despite their quality, they struggled with brand visibility and digital outreach. Seeking a stronger online presence and targeted marketing, they turned to Digital Edge 360, overcoming challenges in audience engagement and sales growth to carve a niche in the fashion industry.
Roughells is a contemporary shirt brand that blends simplicity with style, offering breathable, excellent fabrics for the modern man. Designed for comfort and cozy elegance, Roughells caters to those who appreciate fashion without compromise. With a focus on versatility, their shirts seamlessly transition from casual to formal wear, making them a wardrobe essential for every occasion.
Standing Out in a Competitive Market
Roughells faced several challenges that hindered their growth in the competitive fashion market. Despite offering high-quality shirts, they struggled with brand visibility, low online engagement, and inconsistent sales. Their digital marketing strategies lacked precision, leading to poor audience reach and conversion rates. To overcome these hurdles, they partnered with Digital Edge 360, seeking expert solutions in brand positioning, social media marketing, and e-commerce optimization to drive growth.
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Prepared the website structure to effectively showcase the brand’s distinctiveness
Crafted an intuitive, visually appealing, and user-friendly interface for flawless navigation
Implemented the planned design and features, ensuring alignment
Built a fully functional app, incorporating content, visuals and technology, to improve user engagement
RougHells Case Study