Success Story
A 4-star boutique hotel offering luxury & comfort.
Hotel JIVA, a renowned 4-star boutique hotel in Jamshedpur, partnered with Digital Edge 360 to enhance its digital presence and boost direct bookings. Through strategic digital marketing efforts, JIVA experienced remarkable growth in online visibility, guest engagement, and occupancy rates, establishing itself as a top choice for premium hospitality in the city.
Hotel JIVA is a premium boutique hotel in Jamshedpur, offering a blend of luxury, comfort, and personalized services. With elegantly designed rooms, world-class dining, and top-tier amenities, JIVA caters to both business and leisure travelers. Its commitment to providing a seamless hospitality experience makes it a preferred destination for corporate guests, families, and tourists seeking quality stays with modern conveniences and impeccable service.
Standing Out in a Competitive Market
Despite its strong reputation, Hotel JIVA faced challenges in increasing direct bookings, relying heavily on third-party aggregators that reduced profitability. The brand struggled with low online visibility and engagement, limiting its reach to potential guests. Additionally, competition from other hotels in Jamshedpur made it crucial to differentiate through digital strategies that enhanced brand perception, improved guest interactions, and optimized marketing spend for better ROI.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
SEO & Local Optimization: Improved search rankings with location-based keywords and hotel listings.
Social Media Branding: Showcased premium services, guest experiences, and special offers.
Performance Marketing: Ran targeted ads to drive direct bookings at lower costs.
Email & Retargeting Campaigns: Engaged past guests with exclusive offers and loyalty perks.
Hotel JIVA Case Study