
Premier Coaching Competitive Success
Premier coaching institute for competitive exam success.
IBT Behala, a leading competitive exam coaching institute, partnered with Digital Edge 360 to enhance its digital presence, attract more students, and establish itself as a top choice for exam preparation. Through targeted digital marketing strategies, the institute saw significant growth in student inquiries, engagement, and admissions, ensuring a strong market position.

Quality Education. Proven Exam Success.
IBT Behala is a well-known coaching institute that prepares students for government exams such as banking, SSC, railways, and other competitive tests. With expert faculty, structured courses, and a proven track record of success, IBT Behala has helped thousands of aspirants achieve their career goals. The institute focuses on delivering quality education, personalized guidance, and result-oriented training to ensure that students excel in their exams with confidence.
Shifting from Offline to Digital Enrollment
Despite its strong curriculum and faculty, IBT Behala struggled with generating quality leads and reaching a wider audience. Heavy reliance on offline promotions limited its ability to attract students digitally. Additionally, high competition from other coaching institutes made it difficult to differentiate. The institute needed a data-driven digital marketing strategy to boost visibility, increase student enrollment, and build trust among aspirants seeking quality coaching.
- Heavy reliance on traditional offline marketing channels
- High competition from established regional coaching centers
- Difficulties in generating qualified student leads digitally
- Need to build digital authority and trust among aspirants
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
Targeted Paid Campaigns: Ran Facebook and Google Ads to attract high-intent students.
SEO & Content Marketing: Optimized website with exam-related blogs and ranking keywords.
Social Media Strategy: Created engaging videos, success stories, and student testimonials.
Lead Nurturing & Retargeting: Implemented WhatsApp, email, and call-based follow-ups for conversions.
IBT Behala Case Study