Geological Survey of India - Geological Exploration
The Geological Survey of India (GSI) conducts geological mapping, mineral exploration, and natural hazard studies in India.
GSI has seen a 30% increase in public engagement and a 20% rise in viewership of their educational content. The photography and videography team played a key role in showcasing their geological studies through impactful videos, enhancing understanding and visibility. These visual representations have contributed to a 25% in online interactions, effectively communicating complex geological research to a broader audience while reinforcing GSI’s brand as a leader in geological exploration and education.
The Geological Survey of India (GSI) is an organization under the Ministry of Mines of the Government of India, which is responsible for conducting geological surveys and studies in India. It was established in 1851, and its primary mission is to explore, map, and assess the mineral, water, and energy resources of the country. The GSI plays a key role in understanding the geological structure, mineral wealth, and natural hazards in India.
Standing Out in a Competitive Market
There were 3 sites of GSI which required professional footage and educational video content. These 3 locations were - The Sundarban, Amkhoi And Gangani. All of these 3 geological sites are located in West Bengal, India. There was also no drone footage of these Geological sites. The educational content was required by the Ministry of Mines within 2 weeks. The videography and photography team of Digital Edge 360 successfully captured high quality videos including drone footage within a record 7 days and presented it to the top officials of GSI. It was a record feat considering there was video editing and voice over integration that had to be done for all the videos.
From Planning to Launch
A clear and structured process to ensure timely delivery and outstanding results.
Our Approach
We follow a design-led approach to deliver solutions that are simple, impactful, and built to create lasting value.
A highly planned and structured approach for the video shoot.
High quality output with world class video editing and voice over.
Enhancing education content with high-quality photos and videos on GSI’s media network.
Capturing locations with drone footage which was previously not available.
Geological Survey of India Case Study